Publication Printing--Not Business As Usual

The new dot.com advertising category has landed lock, stock and Web browser right into the laps of publications.

"Expect this trend to continue throughout 2000, as more dot.coms present themselves to a limitless audience," Traub states.

For Perry Judd's, 2000 looks promising. "We expect 2000 to be another strong year for magazines. The fundamentals of a strong economy are in place, and magazines are an effective medium, becoming even more effective than broadcast television," contends Craig Hutchison, president and CEO at Perry Judd's. "The fact that the year 2000 is a presidential election year, as well an Olympic year, certainly does not hurt the publications segment catering to the news and entertainment needs of avid readers."