Publication Printing--Not Business As Usual

At Cadmus Communications, the outlook is positive—but cautious.

"For 2000, the publications market will continue to be very strong. Clearly, publishers are being pushed to tighter and better defined niches, and this will continue to drive an increasing array of versions and even new start-ups and spin-offs," projects Cadmus President and CEO C. Stephenson Gillispie Jr., noting that certain segments, chiefly the specialty publications market, will grow very nicely throughout 2000 as advertisers seek greater impact for their dollars.