Publication Printing--Not Business As Usual

One year later, what is the consensus on the publications market? How, in fact, admirable was 1999 for the key players in the publications field, and what projections are in store for the publications segment as the year 2000 comes into view?

Robert S. Pyzdrowski, president of R.R. Donnelley & Sons Magazine Publishing Services, contends the call for 2000 is one of radical change. "Consider the evidence," he asserts. "In the main, magazine printing companies are not recovering their cost of capital. While most publishers are experiencing returns of more than 20 percent, most printers are only seeing roughly half that percentage of returns."