Publication Printing--Not Business As Usual

Clear as this dark picture may seem, however, is the fact that the 1990s are over—and printers have the opportunity to usher in the new millennium by rewriting the playbook to match the requirements of this new game, so asserts this Donnelley executive.

"In doing so, printers can implement the sort of radical changes that will benefit marketers, publishers and suppliers by focusing on publishers' most profitable segments, and addressing customers' need to reduce cycle times, lower costs and improve quality," Pyzdrowski states.