Publication Printing--Not Business As Usual

"I believe printers recognize the need to take this crucial step, and that publishers will, in the future, hire printing partners that create solutions to improve productivity, spur innovation, enhance distribution, lower materials costs and analyze how to build capabilities to better serve publishers' needs," he states. "In short, as we enter a new era, the situation is hostile, but not hopeless; printing companies have a tremendous opportunity to succeed in the future. The successful ones will create value by better controlling the printing process, and they will be vigilant in finding the best ways to help their publishing customers reach their customers: magazines."