Publication Printing--On Top of The Rainbow

Though caution is key in what will most likely be a light ad market for certain portions of the publications segment, the powerful micro-publishing push and a moderate softening of paper prices should make 1999 one very vibrant year.

BY MARIE RANOIA ALONSO

Get out the sunglasses—the publications segment is glowing. Sure, the consolidation of titles and, in many cases, the shutdown of titles have impacted players in the publications printing market. But overall the continued strength of special-interest and trade titles, coupled with moderate paper pricing, is allowing the publications segment to virtually beam.