Publication Printing--On Top of The Rainbow
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The publications market, Brown's Traub explains, is sending mixed signals. Regardless, Brown is confident its presence in the publications market in 1999 will be strong and healthy, especially in its core markets, which are business and trade magazines and special-interest consumer titles.
"In 1997, we refined our business strategy to concentrate on the business and trade magazine and special-interest consumer title segments. And we also sold our gravure facility and retail insert divisions," Traub states. "We purchased two publications printers and continue to look for additional purchase opportunities."
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