Publication Printing--On Top of The Rainbow

Why this move at Brown? The obvious—special-interest titles are the course of action for most major publications players in 1999.

"Since 1991, general-interest titles are down while special-interest titles are up 2.7 percent in circulation," Traub reveals. "Advertising continues to demand more precision or audience specificity. This factor is an inherent strength of special-interest titles, making them the desired advertising vehicle."