Publication Printing--On Top of The Rainbow

What's the bottom line? Publications printers maximizing special-interest and trade publication printing titles will enjoy a strong 1999, with friendly paper prices and a flexible ad market creating a climate for growth and opportunity.

The forecast for 1999? Sunny skies ahead, but, with the possibility of clouds in certain areas, an umbrella is recommended—just to be safe. Caution is in the wind for the publications segment in 1999, with printers anticipating a hot year for special-interest items, but mild climates for general-interest pubs.