PUBLICATION PRINTING OUTLOOK --Challenging Issues

In order to cope with the current market realities, publishers are looking to extract the most value possible from all of their business partners, including the printer community, the Donnelley exec says. "We believe that it is in the best interest of the industry to continue to find ways to drive down costs through standardization, process improvement, supply chain integration and new business solutions," the magazine exec says. "This belief is the fundamental driver of our magazine industry strategy at R.R. Donnelley."