PUBLICATION PRINTING OUTLOOK --Challenging Issues

The major business opportunities are in the key constituents of the magazine industry (publishers, printers, paper suppliers, wholesalers, USPS, etc.) jointly developing solutions that drive the overall effectiveness of the medium as it relates to other forms of media.

"We all know that significant challenges exist for the magazine industry and we need to work together to find solutions to those challenges," Knotts asserts. Specific areas ripe for improvements include single-copy distribution, input standardization, supply chain integration and postal reform, he adds.