PUBLICATION PRINTING OUTLOOK --Challenging Issues

On the whole, it has been a mixed year for the magazine publishing segment. According to Publishers Information Bureau (PIB) data through September, advertising revenues in 2002 have been running 1.5 percent above 2001 totals. Unfortunately, especially for publication printers, the year-to-date ad pages total was down 6.6 percent from the same period last year. By comparison, advertising revenues for all of 2001 decreased 4.9 percent and ad pages dropped a whopping 11.7 percent.