PUBLICATION PRINTING OUTLOOK --Challenging Issues

According to the professor's tracking data, 426 titles have been launched in 2002 through the end of August. That's an eight percent reduction from the 463 titles launched through August of 2001, with the total count for that year being 700 new magazines. Those numbers, in turn, represent about a 20 percent decrease from the 2000 totals of 585 launches through August and 874 for the entire year, the printing exec adds.