PUBLICATION PRINTING OUTLOOK --Challenging Issues
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"These actions have been taken in response to the prolonged downturn in advertising spending, which has driven lower page counts and created excess capacity at Cadmus and throughout the industry," says Bruce V. Thomas, president and CEO. "We decided that we cannot wait for conditions to improve and we chose not to chase less attractive volume with even lower prices. We believe that, in this market, the responsible decision is to rationalize capacity and to redeploy assets and resources into the STM (scientific, technical and medical) journal and other markets where we see growth."
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