PUBLICATION PRINTING OUTLOOK --Challenging Issues

"We are seeing a strong trend on the part of publishers to outsource back-copy storage and fulfillment services to reduce their capital investment and administrative overhead while, at the same time, responding more quickly to their subscribers, members and customers," Thomas says.

While the top executives of these leading publication printers may have similarly meager expectations for the market outlook in 2003, each of their companies is finding opportunities by getting to know the needs of its customers.