PUBLICATION PRINTING OUTLOOK --Challenging Issues

Tailor Made for Growth

Publication printers looking for a growth opportunity might want to explore the market for custom magazine production services. Consider these market statistics provided by the Custom Publishing Council (CPC) in New York City:

* Last year, 13.2 percent of the average corporate marketing budget was spent on custom publishing, up from 11.1 percent the prior year. Forty percent of companies plan to spend more on custom publishing next year.