PUBLICATION PRINTING OUTLOOK --Challenging Issues

Both advertising revenues and page totals vary significantly for the 12 publication categories tracked by PIB. The one constant is a significant disparity between revenues and page total performance. While seven of the 12 categories posted ad revenue increases through September of this year, only two showed an increase in ad page count—Drugs & Remedies (9.4 percent) and Food & Food Products (5.8 percent). The titles hardest hit in terms of lost pages have been those covering Technology (-25.0 percent); Financial, Insurance & Real Estate (-13.8 percent); Apparel & Accessories (-13.3 percent); Public Transportation, Hotels & Resorts (-10.8 percent); and Retail (-9.6 percent).