PUBLICATION PRINTING OUTLOOK --Challenging Issues

PIB is administered by the Magazine Publishers of America (MPA) in New York City. The association also conducted a membership survey in preparation for its yearly American Magazine Conference that was held in late October.

A survey question about the outlook for industry growth in 2003 used very broad ranges, but at least gives some sense of the mood among magazine publishers. The majority by far, 63 percent, picked the growth range of one to 10 percent. However, 20 percent said they expected revenues to be flat in 2003 and 11 percent pessimistically opted for a decline in the range of one to 10 percent. The remainder are looking for growth of greater than 10 percent.