PUBLICATION PRINTING OUTLOOK --Challenging Issues

There's more to it than that, however, points out Dan Knotts, president of the magazine industry for R.R. Donnelley Print Solutions in Chicago. He says publishers also have been tightening the belt on editorial pages to achieve profits by adjusting ad/edit ratios. Run lengths are also being squeezed, Knotts adds, as publishers reduce their single-copy volumes in order to boost overall sell-through efficiency and purge their subscription lists of low-return subscribers.