PUBLICATIONS - Newsstand and Deliver

So far, the increased number of title launches hasn't had any apparent affect on the overall success rate, Husni says. Currently, the standard measure—number of magazines still being published after 10 years—stands at 15 percent. Traditionally, that figure has run between 15 percent and 20 percent.

Despite the dramatic rise in titles published, Husni doesn't believe there is a market glut, or any end in sight to the growth in tiles. "First, publishers divide the segment by subject," he explains. "Then, the subject can be broken down by gender. Genders, in turn, can be broken down by race. Also, 'Girl', 'Boy' or 'Teen' can be added to any title. Of course, the more you segment the market, the smaller the number of copies that will be printed for any given title."