PUBLICATIONS - Newsstand and Deliver
"It's not uncommon for a newsstand magazine to have two covers, or even four or more covers. TV Guide recently had 24 different covers for an issue. Research is now being done that shows an increase in sales whenever a magazine does more than one cover," Husni says.
A not-so-obvious implication of the growth in special-interest titles is the effect it may have on the total number of pages printed. The publishing industry is attempting to maximize its marketing and distribution efforts, Husni adds. "The sell-through rate for newsstand magazines still is only about three out of 10 copies. Instead of printing lots of copies and throwing them every where, hoping someone will pick one up, publishers are studying the marketplace to laser-target distribution."
