PUBLICATIONS - Newsstand and Deliver

The longer run market segment is far from dead, however. Husni points out that some of the notable recent successes include Maxim selling 2.1 million copies after only three years, Teen People at 1.6 million in sales and O (Oprah) debuting at 1 million copies.

Even the very high end still has its share of opportunities. Quad/Graphics provided evidence of this by announcing an expansion program fueled, in large part, by a new contract to print National Geographic. The contract reportedly calls for the monthly production of 9 million copies of the title, primarily by Quad/ Graphics' Martinsburg, WV, facility.