PUBLICATIONS - Newsstand and Deliver
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William K. Traub, vice president of marketing at Brown Printing: This has been a very good year for publications. Consumer books have seen double-digit growth of 15 percent, both in pages and revenue. Business/trade titles are up about 5 to 6 percent for the year.
For 2001, most (industry trackers) cautiously agree it should be another good year—assuming the economy stays strong. Dotcom advertising, which grew more than 400 percent this year, will definitely be off. This industry is experiencing a severe shakeout as companies learn that great ideas only work with solid business plans. Most projections call for ad revenue growth of between 5 and 6 percent in 2001.
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