Fry Communications Introduces Augmented Reality Service

MECHANICSBURG, PA—January 23, 2013—Fry Communications brings another smart innovation to publishers and marketers by offering Augmented Reality (AR) services through Layar (Please click here for a short introductory video from Layar).

By integrating AR, publishers are able to bring interactivity to the printed page through the reader’s smartphone, allowing traditional magazine pages to include content for videos, social media, and e-commerce. This extra layer of content increases engagement with readers, enlarges the reach of the publisher through the social media feeds, and provides a way for publishers to generate revenue by selling feature-rich ads with amazing direct lead generation capabilities.