Fry Communications Introduces Augmented Reality Service

“We chose Layar because it provides the best user experience with the most robust
technology, as well as a transparent pricing structure that publishers and marketers can trust,” said David Fry, chief technology officer at Fry. “Layar is absolutely focused on leveraging the lasting business value of the augmented reality technology for printers and publishers.”

About Layar
Layar bridges the print world and the digital world. Layar enabled magazines have extra digital content available which readers can see and interact with using their mobile phone. The Layar app, available for iOS and Android, has been downloaded more than 28 million times, making Layar the world market leader in mobile augmented reality (AR) and interactive print. The Layar app is free and also available as a white-label app or as an SDK to embed in existing apps.