Fry Communications Introduces Augmented Reality Service

The Layar Creator, a self-service drag-and-drop Augmented Reality campaign builder, is the easiest and most versatile tool for publishers to make their print interactive. The Layar Creator enables them to add videos, Facebook "Like" buttons and direct purchase links to their printed assets. The latest feature is HTML Widgets, enabling HTML functionality in Augmented Reality. This is used for live Twitter feeds, slides shows or dynamic pricing in catalogs.