Publishers Press--A ColorSync Pioneer

Michael Simon, who has been spearheading the ColorSync Registry effort, admits that one of the initial motivations for the process was marketing. "Our market is magazine printing, which is tremendously competitive. Just because we can print high quality and fast is not enough. To stay ahead of the competition, we need to show that we are the pioneers in implementing the latest and greatest technology. That is why we adopted TQM [Total Quality Management] and SPC [Statistical Process Control], and why we were the first to print a four-color magazine computer-to-plate [CTP] without using film."