Putting Print into Perspective
- First, make sure you have your business plan and strategies worked out in advance. Any purchases need to fit into your plans, strategies, and business model. Always keep these in mind—avoid impulse purchases on the show floor.
- Second, evaluate your needs—what are the gaps in your equipment in light of customer opportunities? Have a firm handle on your current equipment inventory, and understand your production, equipment, and software needs.
- Third, to the degree you can, plan for the worst, and yet hope for the best. Try to understand and plan how you would manage any new purchases in an economic downturn. But, on a more positive note, think about the opportunities that are out there that you want to capture.
“I know this all sounds extremely difficult, and it is,” says Makin. “However, PIA’s business model is designed to help printers in this situation. I invite printers and suppliers to stop by Booth 3802 and discuss their particular situation with our team of experts in government affairs, economics, and print market trends, management, technology, and other areas.”
Makin stresses that he believes the print industry has a bright future overall—but using the show to gain insight into the key technologies and trends that can help move your individual business forward—and making thoughtful, well-researched purchasing decisions—will lead to better efficiencies and an increased bottom line, no matter what direction the wind blows.
Toni McQuilken has been writing and editing for more than a decade. Her work includes B2B publications – both in print and online – in a range of industries, such as print and graphics, technology, hospitality and automotive; as well as behind the scenes writing and editing for multiple companies, helping them craft marketing materials, write press releases and more. She is a self-proclaimed "tech geek" who loves all things technology, and she knows that she is one of a select group of people who get to do what they love for a living.
