Q1 Paper Outlook — Market Taking Stock

Getting caught without paper may be a disaster, but overstocking also presents a risk for printers, points out Donald Samuels who, as one of the other managers of Pictorial Offset, has primary responsibility for sales and marketing. "Just as fast as it tightens, the market can loosen," he cautions. "If you build your inventories to deep levels and then the price collapses, you are stuck with expensive paper that must be sold to clients at a discount."