Q1 Paper Outlook — Market Taking Stock

Pricing is also subject to a domino effect, of sorts. A mill typically will float a price increase in advance of a proposed effective date in order to gauge market reaction. If other mills see that the increase is likely to stick, they tend to follow suit with a comparable hike. An example of this market dynamic recently played out when International Paper, Domtar Inc. and Stora Enso North America each proposed increasing the price of coated freesheet stocks to $40/ton.