Q1 Paper Outlook — The Price Is Right

BY CAROLINE MILLER

It's a good news/bad news situation. The good news: Printing paper prices are very favorable and popular grades are readily available. The bad news: When prices are low and paper is readily available it generally means that the demand for printing is soft, as well.

And that is exactly what the trend in the paper market has been for the past year. In late October and early November, just 2.5 percent of those who responded to the National Association for Printing Leadership's (NAPL's) national monthly paper survey indicated that paper prices were rising in that period. "It's the lowest we've ever seen that number. That is down from 42.5 percent a year earlier," states NAPL Chief Economist and Vice President Andrew Paparozzi.