Q2 Paper Outlook — Run of the Mill Demand

Updated Figures

At the time of this writing, only magazine advertising figures for January 2003 were available from the Publishers Information Bureau (PIB) in New York City. Total magazine advertising revenue for the month reportedly increased 9.5 percent, compared to January 2002. According to PIB, ad pages were up 4.8 percent, year-over-year, in January. Ten of the 12 major categories it tracks registered an increase in pages, including several showing double-digit growth.