Q2 Paper Outlook — Run of the Mill Demand

Market acceptance of the digital printing process is also driving the convergence with offset, asserts Laura Shore, creative director at Mohawk Paper Mills in Cohoes, NY. "A more precise term might be 'co-habiting,' " Shore says.

"Digital and offset presses are being installed side-by-side in more commercial print shops. As the output quality of high-end digital color presses continues to improve, commercial printers are increasingly selling digital impressions to their core customers."