Q3 Paper Outlook — Beaten to a Pulp

Looking beyond the headlines of falling prices and industry consolidation, there are other paper-related developments impacting the industry. One is the aforementioned growth in use of supercalendered papers. Hoping to add momentum to the trend, The SC Council (an international association of supercalendered paper manufacturers) announced plans to launch a high-impact ad campaign targeting volume printed product users. The campaign will focus "on the significant cost savings offered by SC paper, while delivering printed results comparable in quality to No. 5 LWC," according to the announcement.