Q3 Paper Outlook — Beaten to a Pulp

A development that can cut across all grades of paper is the use of recycled stocks. While the natural inclination may be to think "been there, done that," proponents say there are signs of renewed interest in environmentally friendly or sustainable manufacturing processes.

Altman Printing, in Spartanburg, SC, has begun marketing what it calls the Environmental Triad, a term it has registered as a trademark. The term refers to the use of UV inks (instead of the heatset process), direct-to-plate imaging and recycled paper with postconsumer-waste content on the shop's eight-color web offset press. "We see a market for people who believe in helping the environment, personally or on a corporate level," says Lee Altman, marketing manager.