Q3 Paper Outlook — Beaten to a Pulp

The company exec says he personally believes in using recycled stocks in environmentally friendly processes and would promote the Environmental Triad system even if it did cost the company more money to do so. "We're still figuring out how to market the process," Altman admits. "It requires more than just a local sales effort. We're looking for potential clients with an environmental commitment, but it can be a frustrating process because even companies that issue environmental statements often don't care about the printing they buy.