Q3 Paper Outlook — Beaten to a Pulp

Printers need to get beyond the simplistic approaches to recycling of the past, agrees Don Carli, president of research firm Nima Hunter in New York City and a long-time advocate of advances in printing technology. Carli says the industry's focus needs to be broadened to look at sustainable manufacturing. "The sustainability concept accounts more comprehensively for all the inputs and outputs throughout the lifecycle of a product or service," he explains. "This includes looking at energy use, materials consumed, waste produced, toxic dispersals, green house gases, etc. It involves systematic thinking."