Q3 Paper Outlook — Beaten to a Pulp

As a result, knowledge of the issue and expertise in managing the variables in sustainable print sourcing is value printers can sell to clients, Carli says. "The adoption trend will start with the global trans-national corporations," he adds.

In order to back up his observations of a market trend, Carli's firm has undertaken a benchmark study called "The Greening of Print." The stated goal is to survey and forecast trends, attitudes and behaviors driving green procurement and sustainability in the printing, publishing and packaging markets. The study will be based on a survey of more than 1,200 buyers, specifiers and producers of print and is scheduled for release in the fall. (For more information, visit www.greeningofprint.com.)