Q3 Paper Outlook — Big Paper Cuts

Creel adds that she has seen the impact of a slowing economy on her clients. "Companies are using less expensive forms of advertising in this unstable economy and printing on newsprint has become a way of economizing."

For the foreseeable future, the main story for commercial printers, as well as paper and pulp producers, will continue to be the state of the economy. "The economy, given the way that it slowed so radically and unexpectedly, has really overwhelmed everything else," notes Paparozzi.