Q3 Paper Outlook — Paper Thin Market

"Some people like to order paper early (re: hoard)," notes the printing exec. "We discourage that practice because there is a cost to doing business that way. I believe people who buy and use paper as they need it come out ahead of the game in the long run."

The opposite behavior is the only cause for availability concerns, Orndorff adds. "Some people have fallen into bad habits in the last two years. This includes waiting until the last minute to buy paper and expecting to turn it really quick. If people would follow the rule of allowing six to eight weeks for delivery of good paper, there is not going to be any problem with availability," he asserts.