Q3 Paper Outlook — Paper Thin Market

The Perry Judd's exec has also noticed a broader change in print buyer behavior during the current downturn in the market and general economy. "In the past, when there was good paper availability at declining prices, buyers upgraded the stocks they used," he says. "Today, they continue to look for the best deal and frequently downgrade their choice of stocks. Publishers and catalogers used to try to come in on budget for the year, but now they want to come in under budget. They're banking any paper savings rather than investing it in a stock upgrade."