Q3 Paper Outlook — Paper Thin Market

Perry Judd's customer base and capabilities dictate that he focus on web paper grades. In that segment, Orndorff says a recently announced bid to raise prices by $3 a ton resulted in about 30 percent of the paper companies actually instituting the full increase and being able to hold it. Others backed down and instead tried to institute a $1 or $2 price increase, he notes.