Q3 Paper Outlook — Predictable Patterns

Supply and Demand
"There will be an attempt to increase price," continues Kullman. "Will it be successful? That will hinge on how quickly the Stora machine will produce. Opinions are going in different directions."

With Stora and other mills running their machines at full capacity, will paper supply outweigh demand? Janis doesn't think so. Printers haven't overstocked, and they need the paper that mills are manufacturing. That's the type of scenario that supports price increases.