Q3 Paper Outlook — Waiting for the Rebound

And while the U.S. economy may not rebound until 2003, there is one indicator that it is beginning to recover: Advertising is slowly returning.

A recent report by the Publishers Information Bureau (PIB) and the Magazine Publishers Association of America (MPA) found that magazine advertising revenues for the month of March closed at $1,377,102,513, only a 1.7 percent decrease from last year. Year-to-date, advertising revenues decreased 6.3 percent, closing at $3,286,776,734, and total ad pages were 46,624, down 14 percent over the last year.