Q3 Paper Outlook — Waiting for the Rebound

"Overall, the March declines are not as dramatic as those in recent months," notes Ellen Oppenheim, executive vice president and chief marketing officer at the MPA. "We hope that this signals the beginning of an advertising uptick."

In the long term, the consensus seems to be that, until the economy can find its way back on track, the trend of depressed paper pricing will continue.