Q3 Paper Outlook — Waiting for the Rebound

In general, printing and its related industries are still going through this latest round of "economic purging," he says. As printing companies continue to close or consolidate, and demand remains the same or continues to drop, suppliers will have to respond likewise.

"Paper mills and their distributors feel pricing is too low. This may be true as measured by the other segments of their businesses (industrial and other forest products), and they may be right," Conley admits. "But, huge jumps in pricing seems to scare customers away from print and they look for other ways to market their products.