Q4 Paper Outlook — On-the-Cheap Sheets

"As late as March, the data showed an even split—24.8 percent saying they expected business to improve, 23.3 percent expecting business to decline," he says. "In June, the numbers jumped abruptly—37.7 percent told us they expected business to improve and only 13.2 percent expected it to decline. The preliminary numbers for July continue that trend, with 48.1 percent expecting business to improve and just 6.9 percent expecting business to decline."