Q4 Paper Outlook — On-the-Cheap Sheets

Of the 12 major advertising categories tracked by PIB, only six had seen growth in ad pages through July. Page gains were registered in the Automotive (21.4 percent), Drugs & Remedies (15.1 percent), Home Furnishings & Supplies (10.8 percent), Toiletries & Cosmetics (8.5 percent), Apparel & Accessories (3.6 percent) and Retail (1.7 percent) categories.