Q&A Tom Quadracci -- Rising to Challenges

PI: In which market segments did Quad/Graphics thrive this year? Which were most challenging?

Quadracci: Quad/Graphics is thriving in catalog and direct mail markets, thanks to our ability to provide one-to-one marketing solutions through personalization and selective binding and insertion. Essentially, we have become an extension of our clients’ marketing departments, offering customers a cost-effective platform for the mass production of customized mail pieces. Our clients win with perpetually advancing customization capabilities, but at a reasonable cost because of our highly productive equipment. For example, one cataloger realized a significant increase in response after introducing a personalized message and individualized offer on the cover. In fact, some test segments reported a response rate of 18 percent—proof positive of the power of our personalization capabilities.