Q&A Tom Quadracci -- Rising to Challenges

We’ve also used our customization capabilities to save clients postage. For example, Quad/Graphics researched, designed and manufactured a machine that can, in the postpress process, selectively assemble multiple direct mail forms into thousands of combinations (up to 9,999), all in a single mailstream. By employing the machine, we can expedite delivery of mail and save on postage because we consolidate all mail pieces destined for the same geographic region, a presorting function that saves the U.S. Postal Service processing time and hastens in-home delivery. A direct mail marketer used this innovation to produce 6,000 customized versions of a mailing—all in a single mailstream—and saved in excess of $100,000 in postage.